noozhawk.com MEDIA GRANT PROGRAM
Hutton Parker Foundation is pleased to continue a unique media partnership with Noozhawk.com. The purpose of this program is to support local area nonprofit agencies by providing organizations with a long-term marketing and media campaign.
Applicants apply to Hutton Parker Foundation using the online Media Grant Application. Applications will remain current through the end of the year in which they are received. All applications will be reviewed quarterly with applicant notifications made by Foundation staff. Once applicants are notified of approval, they will work directly with Noozhawk.com to develop a 10-week media and marketing campaign.
- Two professionally designed run-of-site leaderboard ads. The leader board ad is the top selling spot on Noozhawk.com. It is displayed on the home page of Noozhawk.com as well as 90% of the article and section pages. Nonprofit organizations can expect their ad to be displayed approximately 20,000 times to over 5,000 unique visitors per week.
- Three professionally written articles written by a Noozhawk journalist. The content of the article will be determined by the nonprofit but could include such topics as client or board profiles, history of the organization or examination of issues related to the work of the nonprofit. The nonprofit will need to designate a point person to orchestrate the interviews and gathering of information for the article.
- Three (3) two-hour consultations with a marketing and fundraising professional. The focus of these one-on-one sessions will be to ascertain the organizations marketing and fundraising goals, craft advertising and messaging, and help coordinate exclusive and engaging Noozhawk stories.
- Twitter and Facebook posts to highlight articles and press releases. Noozhawk is a local leader in the use of social media (Facebook and Twitter) to increase exposure on stories. Included in this program will be regular posts that align with the marketing and outreach goals of the nonprofit.
Application Deadline: Quarterly. Applications are received year round and reviewed quarterly based on the deadlines below.
December 1, 2015 – 1st Quarter
March 1, 2016 – 2nd Quarter
June 1, 2016 – 3rd Quarter
September 1, 2016 – 4th Quarter
Geographic Limitations: Open to Santa Barbara County based agencies only.